Nowadays most people hate shopping. There are huge shopping malls everywhere, but people feel stress right in the beginning when start thinking about them. A lot of stressful and unpleasant people running and hitting you, children screaming, long long crowds and many others disadvantages waiting for you, made them not very popular destinations where you would like to spend your day. The main idea of the tender project came from the advantages of BORY Mall shopping centre which are: Big parking lots, generous spaces inside, more space for you as individuality, quiet locality surrounded by natural scenes outside. These made us think about the concept from the positive side of view and convince people they should give it a chance to visit and at last feel free from all of this stressfulness.
Creative director: Štefan Andrejco
Art director: Štefan Nosko
Copywriter: Ivana Viteková
