I created the name and the visual identity for the gelato newcomer in Czech republic. The name CZelato is adapted to the national identity as well as the local market but remains italian in the roots. The visuality works with the 7 wonders of Czech republic, which was the public survey of the most popular things in the country. I decided to pick up the most voted stuff and transform it into the fairy tale place, where the Czech republic is country full of fantasy and there are just the gelato rules.
Art director and illustrator: Štefan Nosko
